Our Story

I AM. CHARMED was a daydream that started like all good things do…over coffee. Owners (and moms) Alina Branda & Jessica Jackson had a shared vision of creating affirmation-based jewelry that perfectly embody and emboldened those who wear it! 

At I AM. CHARMED we believe nothing is more important than teaching our daughters -and reminding ourselves- that we are capable, strong, worthy, loved, fearless and so. much. more.

Our hope is that each personalized piece will allow the women and girls who wear I AM. CHARMED to remember just how special they truly are. 💜